From offline complexity to a smooth digital event experience.

For the IVG Como National Conference, we supported the client in designing and managing a high-profile institutional event, overseeing every phase: concept, logistics, digital communication, offline materials, and attendee support. The goal was to transform a professional gathering into a seamless, recognizable, and premium experience, able to engage judges, lawyers, notaries, accountants, and key figures from the sector.

The result: 147 profiled participants and an organizational model that combined institutional authority, technology, and human support.

For the IVG Como National Conference, we transformed a previously manual process into a seamless and measurable digital experience. We designed a single portal, optimized for both desktop and mobile, to manage registrations, payments, packages, and event information. The result: a simpler journey for users and a more efficient process for the organization. Supporting the website, we built an email marketing funnel with newsletters, automations, segmentation, and abandoned cart recovery, turning communication into a concrete conversion driver.

The project generated 68.5% of conversions from the website, a record 35.8% open rate, and an average open rate above 30%, keeping engagement high among a professional audience not typically used to digital purchasing. Where technology could have created friction, we integrated human support and traditional payment methods: a balance that made the process accessible without sacrificing efficiency.

For IVG Como, Leviathan managed every detail of the event: from creative coordination to logistics, from material production to enhancing the on-site experience. The project required a multi-layered approach: building a consistent visual identity, producing functional and recognizable offline materials, coordinating operational needs, and maintaining a premium perceived value throughout the event. The institutional setting and the presence of high-profile professionals called for precise, understated, and premium management. Every touchpoint, from the website to the physical materials, had to communicate authority, order, and reliability.

The event therefore became a complete experience: not just a conference, but a coordinated system of communication, registration, hospitality, and relationship-building. The real value of the project lies in Leviathan’s ability to oversee every phase, bringing together creative vision and operational execution. From strategy to technical support, from user experience to participant management: an event designed to work, not just to look good.