A new identity for an icon of Venetian travel.

Park Viaggi, historic travel operator of the Venetian Lagoon, started from a weakened identity: the old naming Park View Viaggi was not very distinctive and did not fully convey the brand value. We simplified the name, clarified the architecture between the master brand Park Viaggi and the sub-brand “Venice Incoming” dedicated to incoming experiences, and built a coherent visual and digital ecosystem. Today every touchpoint, from landing to e-commerce, speaks with the same voice and restores authority to the brand.

We redesigned the Park Viaggi brand by enhancing elements that recall Venice: an arch, the sun and the waves of the lagoon, merged into a single graphic sign. The palette takes inspiration from the mosaics and colors of Murano and Burano, vibrant but balanced. The logotype was developed with a custom font, designed to convey welcome, structure and openness. Everything was collected in a complete brand book, documenting usage rules and assets applicable both online and offline: business cards, digital templates, presentations and pitches, personal cards, email signatures and mockups for future developments such as website and booking platforms.

The Park Viaggi landing page was designed as a modular access point: hero, strengths, social proof, FAQ and contact.
A streamlined and branded path that synthesizes the offer, from outgoing to incoming solutions, in a single easily updatable page. The structure allows to present dedicated categories such as “The Essentials”, and provides the company with a clear and functional digital tool, also useful for positioning Park Viaggi in relation to the sub-brand “Venice Incoming”.