From concept to sustainability software.

Ivy House came to us with little more than an analysis document and the will to enter the sustainability market. The challenge was ambitious: bring to life a software for ESG/GRI reporting and, at the same time, build an identity capable of making it credible and recognizable. We guided the client through every phase, from positioning to naming, to UX/UI design, transforming an embryonic idea into a concrete, sellable digital product ready for go-to-market.

The new identity was designed to be the natural extension of the software. The logo combines ivy and house, a metaphor for growth and stability, while the color palette governs states and components with accessible and modern contrasts. The typography, simple and readable, supports data-dense interfaces without losing clarity. We created a complete brand book with all applications: business cards, digital templates, pitch and datasheets, email signatures and presentation materials. The result is a UI-native, contemporary and authoritative brand, which strengthens product credibility and makes its sale more immediate.

The heart of the project was the User Experience development. Starting from flowcharts and information architectures we translated the complexity of ESG reporting into a simple and guided path. The UX is designed to reduce cognitive load, with step-by-step flows, real-time validations and differentiated paths for SMEs and consultants. Each phase was built to accompany the user from onboarding to final report generation, respecting GRI standards and making a normally complex process clear.

The User Interface gave shape to this structure. We created a modular design system, with reusable and scalable components over time. The interface is clean, accessible and reassuring: the adaptive side navbar modulates based on role, micro-interactions and visual states (loading, error, success) make the experience fluid and natural. Ivy House does not appear as technical software, but as an intuitive tool that accompanies the user in every step.