The new face of regenerated: quality, trust and growth

Oro in Euro Sardegna started as a brand known only for precious metal valuations, with a perception linked to price rather than value. The challenge was to transform it into a reliable reference point for two complementary markets: regenerated jewelry and gold/silver valuations. We built a distinctive positioning, a complete digital ecosystem and a multi-channel content strategy capable of educating, inspiring and converting. The result: a stronger retail network, a growing community and the recent opening of a fifth location in Sardinia (Pirri, Cagliari).

We defined a distinctive positioning for Oro in Euro Sardegna, combining two complementary souls: the sale of regenerated jewelry and the purchase of precious metals. The brand targets a mature audience, careful about savings but sensitive to perceived value. The strategy works on multiple fronts: increasing awareness in the covered cities, educating on the concept of “regenerated” and tangible conversions through clear and measurable digital paths.

We transformed Shopify into a custom tool for the hybrid nature of the project, optimizing the “book jewelry” and “request metal valuation” flows with clear interfaces, visible CTAs and quick forms. The site is structured to guide the user in a few clicks from product to contact, with key events tracked to monitor behaviors and optimize the performance of the most strategic product families.

We activated a long-term SEO editorial plan to intercept local demand and relevant product keywords. In addition to on-site optimization of categories, product pages and landing pages, we built the company blog from scratch, publishing informative and inspirational articles every month designed to improve organic visibility and brand positioning in the territory.

The editorial plan works on three main pillars:

• Flagship products: our classics, curated in every detail
• Ideas to shine: suggestions for every special occasion, from anniversary gifts to small moments that deserve to be celebrated.
• Golden Tips: practical content, inspired by the style of various style icons.

We alternated real shoots in Sardinia and AI-based images, enhancing jewelry in recognizable aesthetic contexts. The tone of voice is mature and professional, designed for a 50+ female audience attentive to value and accessible elegance.