The experience
e-commerce for the Venice you live.

“Venice Incoming” is the branch of Park Viaggi dedicated to selling experiences in the Veneto territory, with focus on Venice. The brief: align the identity with the master brand Park Viaggi while maintaining its own personality, and design an
e-commerce platform that makes it simple to discover, compare and book packages in a few clicks. The added value was combining the brand narrative with a reliable technical system: products updated in real time from the client’s CRM and extended offering thanks to integrations with marketplaces
(e.g. GetYourGuide, Viator).

We aligned “Venice Incoming” with the Park Viaggi language — palette, typography, logotype — to give continuity and brand trust. At the same time, we introduced a distinctive mark: a small proprietary sign that lives well next to the master brand logo and allows the incoming branch to be recognized at a glance on its own channels and materials.

Everything is documented in a complete brand book, with usage rules and ready-made online/offline assets: business cards, digital templates, presentations/pitches, email signatures and personal cards. The visual system includes mockups designed for future developments (website, campaigns, trade materials), so the identity remains consistent as the product grows.

We designed and built a custom e-commerce starting from UX and IA: homepage oriented to discovery, listing (PLP) with useful filters (theme, destination, duration, budget, family/couple/solo traveller profile) and experience page (PDP) that clearly explains inclusions and value points. The UI makes call-to-action and key information immediate, while checkout was designed to be fast and understandable on mobile.

The most challenging — and most valuable — part was the integration between CRM and e-commerce: packages created/updated by the client appear in real time online; alongside these, the offering is enriched by packages from partners/OTAs through dedicated connectors. The result is a living, updated and scalable catalog, which combines editorial control and breadth of assortment.