From textile manufacturing to luxury sartorial boutique.

Iron is a technological workshop that produces over one million garments per year for major luxury fashion brands. Despite having advanced processes and a complete production cycle, the perception was still that of an “invisible” supplier. The challenge: reposition Iron as a high-level industrial boutique, capable of speaking the language of luxury without losing concreteness. We worked on claim, identity, digital platform and content to transform quality and innovation into a premium and recognizable narrative.

The first step was the naming: from Iron Service to Iron, more essential and international. The claim “at the service of luxury” immediately positioned the brand in the high-end segment, engaging with high-spending clients. In support, we created a manifesto video, a tool with which Iron presents itself to fashion brands: a narrative that combines craftsmanship, technology and reliability, delivering authority and desirability.

The visual identity was built to reflect rigor and exclusivity: minimal palette (black, gold, white), clean and elegant typography, brand mark that recalls weaving and texture. A system that communicates seriousness and care, elevating the perception from technical supplier to tailored boutique. The brand kit applies this language to presentations, sales materials and digital channels, making communication uniform and premium.

The new website was designed as a digital showcase of Iron processes: not a catalog, but a structured narrative. The architecture highlights the integrated production cycle (from fabric selection to finished garment delivery), the 12 phases told through clear texts, proprietary icons and videos, and sections dedicated to sustainability and Iron Academy. The interface, linear and premium, communicates the workshop’s efficiency and attention to detail, speaking the language of buyers and technical departments.

To make the value tangible, we created shoots and video productions that tell the Iron world: from process details to fabric textures, to team portraits. The content serves both the website and the editorial plan on LinkedIn and Instagram, with static-first formats that enhance craftsmanship and philosophy. This visual work positions Iron as a reliable and premium reality, while respecting NDAs with clients.