Artisan excellence that generates qualified demand.

Dàmeda combines tradition and innovation in service of a unique product: high-quality artisan sofas, designed to last and customizable in every detail. The objective was clear: strengthen the premium positioning and transform the values of craftsmanship, design and quality into concrete quote requests and showroom visits. We built an integrated ecosystem that starts from brand definition, goes through content capable of elevating perception and translates into structured and measurable lead acquisition campaigns.

The journey started with three workshops to deeply understand the brand, analyze target and competitors and define a solid long-term positioning. The strategy was modeled on the entire customer journey: from brand discovery to showroom booking. The system was designed not only to acquire new leads, but also to retain already active customers through automation, newsletters and rebranding campaigns.

The media activity integrated Meta and Google into a full-funnel ecosystem. On Google we worked with search campaigns to intercept direct demand and display/video to expand visibility. On Meta we activated Lead Ads and traffic to dedicated landing pages, always monitored through GA4, Pixel and CAPI with business-relevant events. The acquisition strategy was built on three creative lines: campaigns to bring visits to the showrooms in Brescia, Dalmine and Vigonza; high aesthetic impact creatives linked to monthly promotions to incentivize the purchase of new sofas; storytelling on craftsmanship to promote the restoration of old sofas. Carousels, vertical videos and “before/after” comparisons made the difference tangible, while discounts above 30% favored a competitive contact cost. Retargeting and automation via email/SMS completed the journey to closing.

Editorial communication placed craftsmanship and extreme design at the center, with publications showing details, settings and product renders, designed to transfer a premium perception. Content production included dedicated shoots, contextual visuals and editorial formats that strengthen the brand narrative. This allowed Dàmeda to differentiate itself from mass products and speak consistently to both prospects and the existing community.