Carrani, a company with over 100 years of history in Italian tourism, chose Leviathan to rethink its image on the occasion of the Centenary. The challenge was twofold: enhance the heritage of a historic brand and, at the same time, make it current and recognizable internationally. The Centenary became the starting point for a relaunch journey that combines visual identity, digital presence and live celebrations.

We developed a strategy that placed Carrani’s 100 years at the center as a communication and positioning lever. From international market analysis to defining key messages, the plan included a clear roadmap: new brand system, B2B-oriented digital platform and a calendar of celebratory events to engage partners, clients and audience. The strategy guided all creative and operational choices, ensuring consistency across channels and tools.

For the Centenary we created a logo that encompasses multiple meanings: the “C” of Carrani, the “C” of Centenary, the shape of an amphitheater and the geometries of a compass. A sign that tells the company as a guide in the journey, from past to future. Together with the logo, we built a complete visual system: color palette, typographies, patterns and applications ranging from catalogs and brochures to trade show stands, bus wraps and collateral materials. Each element strengthens brand recognition and its authority in the international market.

We redesigned the Carrani website transforming it into a digital platform serving B2B. Clear information architecture, navigation oriented to markets and product lines, easily accessible catalog pages. The new design system ensures performance, accessibility and visual consistency, while tracking allows measuring conversions and user behaviors. The site thus becomes the digital reference point for partners and agencies.

The 100-year celebration did not stop at digital. We organized exclusive events: from the pre-event in Madrid to the grand celebration at the Chiostro del Bramante in Rome, to coordinated presence at fairs like FITUR and TTG. From location selection to invitation production, from setups to narrative panels, to the presentation of the docufilm “Carrani, 100 years of history”, every detail was curated to strengthen the brand narrative.

We also designed a dedicated tourism survey to gather valuable insights into industry trends. The results, transformed into key KPIs, enriched the brand narrative and delivered tangible value to the entire industry.