Item 01
Asset
Logo & Mark
Details
Construction, optimization, grid system, safe areas, variants (light/dark/mono), and favicon.
[brand identity]
Shake up your
Brand identity. Logo. Typography. Design. Brand Book. Company profile.
We combine strategy and creative craft to build a consistent, memorable, and scalable identity across all touchpoints: logo, visual system, voice, assets. A modern brand is recognized by its design.
5.0
Brand Identity Creation
Corporate Rebranding
Branding and Design
Visual Communication Consulting
Logo & Identity Design
How we can help
Creazione Brand identity
Corporate Rebranding
Branding and design
Visual Communication Consulting
Logo & Identity Design
Why choose Leviathan for your Brand Identity
A brand isn't just aesthetics, it's an active strategy: a system that drives marketing, product, and communication, generating trust, recognition, and tangible results.
Strategy-first.
We start with market analysis and positioning: identity isn’t just aesthetics—it’s tangible proof of your brand’s quality.
Identity in context.
Not isolated logos, but real-world applications: mockups on websites, packaging, apps, and ads to immediately test consistency and scalability.
A complete system.
Brand system ready for marketing, product, and retail.
Flawless delivery.
From Brand Book to source asset kits, to digital libraries and go-live support: everything ready to use.
Voice and messaging.
We define pillars, tone of voice, and claims, creating messaging frameworks ready for funnels, websites, and paid campaigns.
Strategy-first.
We start with market analysis and positioning: identity isn’t just aesthetics, it’s tangible proof of your brand’s quality.
Identity in context.
Not isolated logos, but real-world applications: mockups on websites, packaging, apps, and ads to immediately test consistency and scalability.
A complete system.
Brand system ready for marketing, product, and retail.
Flawless delivery.
From Brand Book to source asset kits, to digital libraries and go-live support: everything ready to use.
Voice and messaging.
We define pillars, tone of voice, and claims, creating messaging frameworks ready for funnels, websites, and paid campaigns.
Where design led the choice
[ TRAVEL ]
Carrani
On the occasion of the centenary, we renewed a historic tourism brand with a contemporary and international identity.
[ Fashion ]
Iron Service
An elegant and sustainable visual system to position the brand among luxury’s leading partners.
[ Other ]
GIVG
We made the auction world more accessible and authoritative with a clear and institutional visual language.
From positioning to Design kit
A journey that blends research, creativity, and rigor. From initial analysis to concept definition, through to the brand system and launch-ready assets.
Kick-off
1
Kick-off & Discovery
Goals, audience, constraints, brand territory palette, visual benchmarking, and AI-driven moodboards to explore creative directions.
Concept
2
Concept & Mockups
From 1 to 3 full design concepts shown in context (web, social, packaging), along with their strategic rationale.
System
3
Testing & System
Feedback loops with stakeholders and users to define rules, components, and the final brand book.
Handoff
4
Assets & Handoff
Export kits, shared libraries, and a go-live guide for development and marketing teams.
The elements of your Brand System
Every identity takes shape through tangible, consistent, and easy-to-apply elements. From logo to brand book, we create clear and scalable tools that ensure consistency, recognition, and continuity over time.
Item 01
Asset
Logo & Mark
Details
Construction, optimization, grid system, safe areas, variants (light/dark/mono), and favicon.
Item 02
Asset
Palette & Typography
Details
Color scales, AA/AAA contrast ratios, primary/secondary type-stacks, and pairing rules.
Item 03
Asset
Shapes, Patterns & Motion
Details
Proprietary shapes, modular patterns, and motion principles for UI and social media.
Item 04
Asset
Messaging & Voice
Details
Value prop, pillars, tone guidelines, claims/taglines, and reference copy blocks.
Item 05
Asset
Brand Applications
Details
Site header/hero, social kits, stationery, email signatures, and deck covers.
Item 06
Asset
Brand Book
Details
Operational manual: DOS & DON'TS, dimensions, export specs, usage examples, and governance.
Measurable and reusable outputs everywhere
Trademark clearance search
Company Profile
Sales Kit
Collateral & Merch
Naming & architecture
Trademark clearance search
Company Profile
Sales Kit
Collateral & Merch
Naming & architecture
After the identity, what to build
Digital Experience
Digital Experience
Website/E-commerce with consistent UI design system.
SEO Strategy
SEO Setup
Optimized content, site architecture, and SEO management.
Performance Marketing
Performance Marketing
Performance, content engine, continuous CRO.
Appreciated by our clients
All the skills you need, in a single team.
You don’t need to hire, train or manage new profiles: with LEVpod™ you get a subscription plan that gives you a vertical team of Strategy, UX, Design, Dev, SEO, Data/AI and Advertising, already ready to grow your brand and performance.
5
X
Increase in ROAS in the first year
15
+
Members of Leviathan at your disposal
40
+
Infrastructures with LEVpod™ activations
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[PROJECT MANAGER]
-
[TECH DESIGNER]
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[DESIGNER]
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[ADVERTISER]
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[SEO STRATEGIST]
-
[DESIGNER]
Hire, buy or activate LEVpod™?
Find out which choice really pays off.
| Factors: | Internal Marketing Department | Multiple contract agencies | LEVpod™ by Leviathan |
|---|---|---|---|
| Team & costs i | 5–6 hires €€€€ | 3–4 suppliers €€€€ | 1 monthly fee €€€€ |
| Time-to-market i | 6–12 months | 2–4 months | Immediately operational |
| Direction & KPIs i | Internal, to build | Fragmented | Single direction, shared KPIs |
| Evolution i | Depends on existing resources | Reactive, siloed, often stops at launch | Continuous roadmap |
| Operations i | Internal processes, limited | Many calls, different reporting | Single PM, dashboard & SLA |
€€€€
Low€€€€
Medium€€€€
High€€€€
Very highHire, buy or activate LEVpod™? Find out which choice really pays off.
| Criteria: | In-house Marketing Dept. | Multiple Agencies | LEVpod™ by Leviathan |
|---|---|---|---|
| Team & Costs i |
5–6 full-time hires
€€€€
|
3–4 vendors
€€€€
|
1 monthly fee
€€€€
|
| Time-to-market i | 6–12 months | 2–4 months | Ready to scale |
| Management & KPIs i | Internal, built from scratch | Fragmented | Single management, shared KPIs |
| Growth & Evolution i | Dependent on internal resources | Reactive / Siled approach | Continuous roadmap |
| Operations i | Limited internal processes | Excessive calls & siled reporting | Single PM, Dashboard & SLAs |
€€€€
Low€€€€
Medium€€€€
High€€€€
Very highThe best stories
tell them.
Every digital project is a partnership: listening to our clients is the best way to tell results.
“With Leviathan we conquered the USA market: strategy, content and campaigns that really work.”
Andrea Fornari, Marketing Manager | Play italy
“With Leviathan we communicated our premium level: now customers also perceive the quality of our work.”
Elisa Rubino | Founder, Iron Service
“The rebranding for the centenary gave us new energy: clear, strong and recognisable identity everywhere.”
Chiara Ghigliotti | Senior consultant, Carrani Tours
“With Leviathan we found coherence and impact: every touchpoint communicates our value, without dispersion.”
Francesca Minato | Managing Director, Park Viaggi
“Constant, creative and concrete support: finally a partner that truly understands the travel sector.”
Marco Fogliamanzillo | Founder, Iammeia
“Leviathan’s digital strategy made our results transparent: clear numbers, authoritative communication, steady growth.”
Enzo Rizzi | President C.D.A., GIVG
We answer your questions
1. Why isn't having a logo enough?
Because a brand only works when it has a complete visual system: consistent, scalable, and recognizable across all touchpoints.
2. What does a complete Brand Identity include?
From logo to brand book, palette, typography, tone of voice, social kits, and print materials: everything needed to communicate in a unified way.
3. How do you integrate strategy into design?
Every choice stems from data, positioning, and brand values. We don’t do aesthetics for aesthetics’ sake: we design tools that work.
4. Can we keep existing visual elements?
Yes. If a logo or asset has equity, we enhance it. We often work on evolutionary rebranding, not radical breaks.
5. How important is tone of voice in Brand Identity?
Essential: voice is part of the brand system. We define messaging and communication style to bring consistency to every channel.
6. Do you also provide ready-to-use assets?
Absolutely. We deliver operational kits (digital and physical) immediately applicable to ads, social, website, and events.
7. Is Brand Identity useful for SMEs too?
Yes. Whether you’re a startup, SME, or established company, having a clear identity increases trust, recognition, and credibility.
