Play Italy
Premium tailor-made travel in Italy for American travellers: a new brand born from four established tour operators.
- Marketing Strategy
- SEO GEO Strategy
- Performance Marketing
- Content Strategy
Marketing Strategy
A clear strategy
to decide where to invest.
We analyse market, customers and channels to set priorities, KPIs and budget in line with your business goals.
Contact usAlongside ambitious companies like
One strategy.
Every service in its right place.
Budget spread across too many channels, choices made by gut feeling, no shared numbers to say whether it works.
With 
Leviathan, strategy comes before channels: goals, KPIs and budget decided together, then the services you need, in the right order.
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We set the scope
01One meeting to clarify the goal, B2B or B2C market, the reason for the strategy and the areas to analyse. Nothing is taken for granted: without a shared scope, we don't start.
- Input meeting
- Goal
- Mandate
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We analyse inside first, then outside
02Offer, pricing, reviews and your own data; then market, search demand, direct and world-class competitors. Every statement carries its label: verified, declared or to be validated.
- Internal analysis
- Market and demand
- Competitors
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We find the open space
03Insights become a choice: a USP with its proof points, the positioning and the messages for each target. We look for the space competitors leave uncovered, not head-on competition.
- Insights
- USP
- Positioning
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We set KPIs and scenarios
04One KPI for every goal and every service, with three scenarios (cautious, base and ambitious) and the assumptions written alongside. Estimates with their conditions, never promises.
- KPI tree
- Scenarios
- Targets
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We read each area with its specialist
05Brand, website, campaigns, SEO/GEO, content and CRM: each module is analysed by the person who will then work on it, with their LEVagent, and delivers the first step ready to go. With two or more areas, a customer journey holds them together.
- Modules by service
- Customer journey
- LEVagent
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We present the plan
06Twelve-month roadmap, plan for the first ninety days and investment, presented in one session. Services start only after your written approval of KPIs and plan.
- Roadmap
- 90-day plan
- Approval
Projects that speak for themselves
Carrani Tours
On the occasion of its centenary we renewed a historic tourism brand.
- Marketing Strategy
- Brand Identity
- Digital Experience
ICAP Leather Chem
Water-based chemistry for leather finishing: a strategy that presents it as a technical partner, not a catalogue.
- Marketing Strategy
- SEO GEO Strategy
- Content Strategy
ILPRA Beauty
From IDM Automation to ILPRA Beauty: name, brand mark and website for the beauty machines of a listed group.
- Brand Identity
- Digital Experience
GIVG
From court auctions to viral content: with TikTok, Meta and Google, GIVG reaches millions of views.
- Marketing Strategy
- Brand Identity
- Digital Experience
- Content Strategy
It all starts with strategy.
Every service has its own path.
Marketing Strategy decides what to activate, in what order and with which KPIs. From there brand, website, campaigns, SEO and content get going, each with its first step already defined.
- Marketing Strategy We build the direction, analyse the data, set concrete goals. Explore the service
- Brand Identity We create strong, recognisable identities and make them memorable. Explore the service
- Digital Experience Websites, e-commerce and tailor-made platforms. Explore the service
- SEO GEO Strategy We improve visibility and search engine rankings with method. Explore the service
- Performance Marketing Measurable campaigns, built on data. Explore the service
- Content Strategy We give your brand a voice and a rhythm, every day. Explore the service
Choose the power of a
unified ecosystem.
Start from your company's needs and build a first configuration of your LEVpod.
We are the ecosystem that brings together strategy, creativity and technology to grow your brand. A single structured partner working alongside your company to strengthen communication, turning your goals into measurable results.
Why choose Leviathan
Transparency
Every choice has a written reason: goals, KPIs and budget shared before we start, and results read together.
Data-driven
Every strategy starts from data, not assumptions. We analyse, test and keep optimising to maximise your marketing results.
Powered by AI,
guided by humans
We use artificial intelligence to strengthen creativity, data and results, with human strategic guidance.
A brand that speaks
the language of your market.
- Hospitality & Leisure The experience begins before check-in. Brands that generate desire and loyalty.
- Fashion & Retail Aesthetics is not ornament, it is positioning. Visual identities that turn products into cult objects.
- Tech & Software A strong product deserves an equally strong brand. Identities that scale with the business.
- Travel & Tourism A trip is chosen with the eyes. Brand identities that spark desire before the booking.
- Professional Services Trust is built before the signature. Brands that convey authority at every touchpoint.
- Startup & Scale-up From seed to growth: brand systems built to withstand speed, ready to scale.
- E-commerce Online, the brand is everything. Identities designed to convert, from the first impression to repeat purchase.
- Trade Marketing The point of sale is a medium, not an end. Brand communication that works in the field and stays in mind.
The best stories
are told by them.
Every digital project is a partnership: listening to our clients is the best way to tell the results.
“With Leviathan we won the US market: strategy, content and campaigns that really work.”
“With Leviathan we communicated our premium level: now our clients also perceive the quality of our work.”
“The rebranding for the centenary gave us new energy: a clear, strong identity, recognisable everywhere.”
“With Leviathan we found consistency and impact: every touchpoint communicates our value, with no dispersion.”
“Constant, creative, concrete support: finally a partner that truly understands the travel sector.”
“Leviathan's digital strategy made our results transparent: clear numbers, authoritative communication, steady growth.”
[Partners and certifications]
Ready to grow
your business?
We answer
your questions.
01 How long does a Marketing Strategy take?
The playbook runs for four weeks: brief and first read of the market in the first, ideal customers, KPIs and analysis by area in the second and third, strategy and roadmap by the fourth, then the presentation.
02 What do I get at the end?
A plan that says what to do and what not to do: positioning, ideal customers, KPI model, priorities, channels and budget, with the customer journey. We present it and discuss it together, ready to become operational.
03 Are branding, UX and SEO included?
They are add-ons: added to the strategy only if needed, after your approval. The three foundations (audit and market research, KPI model, strategy and positioning) are always included.
04 Can I stop at the strategy, or do I need a LEVpod?
You can start with the strategy alone. When you want to move to execution, the plan becomes the starting point of your LEVpod.
05 How do you use AI in the strategy?
Agents speed up data collection and analysis on market, competitors and channels. Each phase states who does it: strategic choices and the presentation stay with the team.
06 What happens after we get in touch?
We review your request and get back to you to schedule an intro call, where we assess goals, priorities and the scope for working together.
